Susanto, Perengki and Mesta, Hendri Andi (2015) Tahapan Pemetaaan Citra harga pada Ritel Moderen. In: Prosiding Seminar Nasional Ekonomi, Manajemen dan Akuntansi ke-2 FE UNP (SNEMA 2 FE UNP 2015: Menyonsong Masyarakat Ekonomi Asean (MEA) 2015 melalui Sustainabele Start-up Business serta Produk Industri Kreatif Berbasis Kearifan Lokal, 10 Oktober 2015, Padang.
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Seminar Nasional SNEMA-Tahapan Pemetaan Citra Harga Pada Ritel Modern- Perengki Susanto-1.pdf Download (4MB) | Preview |
Abstract
A number of previous studies on retailers’ price image have used various approaches or methodologies. However, it is difficult to find prior studies that offer comprehensive description on the actual stages of the retailer's price image mapping. Hence, this paper provides suggestions to improve future research on retailers' price image by providing the retailer's price image mapping by taking into account consumers’ characteristics and its antecedents and consequences on retailer's price image. Finally, this paper proposes a better mapping model for retailer's price image.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi > Manajemen - S1 |
| Depositing User: | Mrs. Wiwi Sartika |
| Date Deposited: | 29 Jul 2020 01:19 |
| Last Modified: | 29 Jul 2020 01:19 |
| URI: | http://repository.unp.ac.id/id/eprint/27788 |
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