Wardi, Yunia (2010) Pengaruh Dimensi Kualitas Pelayanan Simpan Bajapuik dan Kepuasan terhadap Loyalitas Nasabah Bank Perkreditan Rakyat Lumbuang Pitih Nagari (BPR LPN) Panampuang Kecamatan Ampek Angkek Kabupaten Agam. Jurnal Economac, 10 (2). pp. 157-163. ISSN 1412-3290
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Abstract
This research aims to analyze: (1) the effects of the bajupuik save-borrow service quality dimension on tangibles, reability,responsiveness, assurance, empathy, and toward custumer satisfaction of BPR PLN Panampuang, (2) the effects of the Bajapuik save-borraw service quality dimension on tangibles, riliability, responsiveness, assurance, empa-thy, and customer satyisfaction toward customer loyalty of BPR LPN Panampuang. The research sample is determined iteratively as 130 customer. The research sample taking used the proportional cluster random sampling method. This analysis used statistical test of path analysis. The results of this research reveal that (1) the Bajapuik save-borrow service quality dimension on reliability and resposnsiveness significantly affect the customer satisfaction of BPR LPN Panampuang, whereas the bajapuik save-borrow service quality dimension on tangibles, assurance, empathy do not significantly affect the customer satisfaction of BPR LPN Panampuang, (2) the Bajapuik save-borrow service quality dimension on assurance and customer satisfaction significantly affect the customer loyalty of BPR LPN Panampuang, whereas the Bajapuik save-borrow service quality dimension on tangibles, reliability, responsiveness, empathy do not significantly affect the customer loyalty of BPR LPN Panampuang.
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi > Manajemen - S2 |
| Depositing User: | Mrs. Wiwi Sartika |
| Date Deposited: | 28 Jan 2019 04:04 |
| Last Modified: | 28 Jan 2019 04:04 |
| URI: | http://repository.unp.ac.id/id/eprint/20800 |
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